Menu
Menu
Mondelez, a global FMCG leader, embarked on a transformative journey in Pakistan’s distribution landscape. Faced with the challenge of limited data visibility beyond the initial distribution level, Mondelez sought a solution to enhance its operations. Collaborating with Salesflo, a field force performance enhancement technology partner, Mondelez introduced the innovative Master Distributor and Sub-Distributor Model (MDSD). This pioneering model added two sub-levels of hierarchy beneath each sub-distribution node, unlocking a wealth of data on product movement, sales, and inventory. The impact was profound—improved data visibility, precise claims calculation, and automation of over 50 sub-distribution nodes, revolutionizing Mondelez’s distribution network and operations in Pakistan.
Initially, Friesland Campina held in-person meetings for communication and management with their team. Salesflo completely democratized information by moving the company’s 4S program from morning meetings to salesman handhelds.
This empowers their salesmen to make intelligent decisions. For 1000 salesmen, there are live views of all KPIs including strike rate, productivity, SKUs per call, daily value target, ranking within distribution, etc.
Salesflo increased the sales force effectiveness of two leading companies in the FMCG industry. We made a year-on-year progress and because of this, our clients received massive revenue growth.
In year 1, Salesflo ensured field force physical visits at outlets from 60% to 90%. This resulted in coverage increase, bill size & LPPC. In year 2, we grew the in-field time, average ranging from 2.5-3 hours, thereby improving in-market execution by +2 hours average time over 6 months. In year 3, Salesflo introduced the Work With Module. This ensured optimized stock levels through must-haves and MOQ by SKU options.
Salesflo enables the mapping of Pakistan’s retail universe. It segregates stores in urban/rural areas based on GIS support. This is followed by PJP creation for the entire salesforce.
Salesflo (Pvt) Ltd is proud to announce its recognition as a finalist for the prestigious 2023 Geo and Global AWS Partner Awards. The company has been acknowledged as a Rising Star Partner of the Year (ISV) in the Asia-Pacific & Japan region.
As an Amazon Web Services (AWS) Technology Partner in Pakistan, Salesflo is committed to delivering secure, high-performing, and efficient infrastructure across our business units and multiple touchpoints. Our cloud-based infrastructure prioritizes data privacy and security while enabling rapid scalability and easy access to real-time data insights. We leverage AWS’s advanced technology and expertise to provide exceptional service to our customers. As an Advanced Tier AWS Consulting partner, we excel in developing and deploying database and application migrations, data lakes and analytics, and application and data modernization/development that help our customers achieve operational efficiency.
Salesflo (Pvt) Ltd is proud to announce its recognition as a finalist for the prestigious 2023 Geo and Global AWS Partner Awards. The company has been acknowledged as a Rising Star Partner of the Year (ISV) in the Asia-Pacific & Japan region.
Salesflo continues to expand its horizons and explore new avenues of growth and learning. Securing the Gold Medal for P@sha Awards has been a major milestone in our journey as we continue to adapt and provide high impact and agile solutions to help our customers grow their business.
Salesflo beats 17 other teams to take the top prize in the 2017-18 StartUp Competition
Salesflo Engage represents Pakistan in the Top 10 Finalists at Takeoff Istanbul
Salesflo pulls off a surprise victory in the AI/ML Reactor competition amongst 25+other constestants
As an Amazon Web Services (AWS) Technology Partner in Pakistan, Salesflo is committed to delivering secure, high-performing, and efficient infrastructure across our business units and multiple touchpoints. Our cloud-based infrastructure prioritizes data privacy and security while enabling rapid scalability and easy access to real-time data insights. We leverage AWS’s advanced technology and expertise to provide exceptional service to our customers. As an Advanced Tier AWS Consulting partner, we excel in developing and deploying database and application migrations, data lakes and analytics, and application and data modernization/development that help our customers achieve operational efficiency.
