How Salesflo Facilitated a Digital Transformation at Friesland Campina

Unleashing Digital Transformation at Friesland Campina

Friesland Campina, a leading global dairy company, embarked on a transformative journey with Salesflo to reshape its communication and management practices. The company initially relied on in-person meetings as the primary mode of communication and management with their extensive team. However, Salesflo stepped in to revolutionize its approach by democratizing information and taking it from traditional morning meetings to the handheld devices of its salesforce.

Empowering Salesforce with Real-Time Insights

This pivotal shift marked a significant milestone as it empowered Friesland Campina’s salesforce to make intelligent, data-driven decisions on the go. With a salesforce comprising a thousand dedicated individuals, Salesflo introduced a game-changing solution that provided live views of all key performance indicators (KPIs). These encompassed critical metrics such as strike rate, productivity, SKUs per call, daily value targets, and even rankings within the distribution network. This digital transformation not only streamlined communication and management but also equipped the salesforce with real-time insights, transforming them into agile decision-makers. Friesland Campina’s journey with Salesflo exemplifies the power of technology in catalyzing organizational progress and operational excellence.

Revolutionizing Sales Effectiveness: A Journey with Salesflo

Salesflo, the industry-leading technology partner, catalyzed a remarkable transformation in the sales force effectiveness of two prominent FMCG companies. Through a consistent year-on-year progress strategy, Salesflo achieved remarkable results that translated into massive revenue growth for its clients.

Year 1: Enhancing Coverage and Efficiency In the first year of collaboration, Salesflo orchestrated a significant shift by elevating field force physical visits at outlets from 60% to an impressive 90%. This accomplishment was not merely a numbers game; it resulted in an expanded coverage footprint, increased bill sizes, and elevated Lines Per Purchase (LPPC). Salesflo’s strategic intervention redefined the sales landscape by delivering tangible improvements right from the outset.

Year 2: Optimizing In-Field Operations Building on the success of the previous year, Salesflo continued its relentless pursuit of excellence. In the second year, the focus shifted to in-field operations. Here, Salesflo excelled by extending the average in-field time, which ranged from 2.5 to 3 hours. This enhancement marked a substantial improvement, contributing to an impressive +2 hours average time gain over a span of six months. The result was a notable boost in in-market execution, positioning the clients for greater success in a fiercely competitive market.

Year 3: The Introduction of the Work with Module Year three witnessed another milestone with the introduction of Salesflo’s innovative “Work With Module.” This module introduced optimized stock level management, offering clients a dynamic approach to must-have items and Minimum Order Quantity (MOQ) by SKU options. This strategic move not only streamlined stock management but also provided clients with the agility to respond to market dynamics swiftly.

The journey with Salesflo exemplifies how a relentless commitment to progress, coupled with innovative technology, can revolutionize sales effectiveness and drive substantial revenue growth in the highly competitive FMCG sector.

Recommended Case Studies

Transforming Mondelez’s Distribution Landscape Implementing Data Visibility with Salesflo

Uplifting EBM’s Growth Trajectory through Revolutionary Data Management

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"Salesflo has played a pivotal role in transforming and enhancing our operations. Our partnership with Salesflo has brought about a multitude of benefits, allowing us to thrive in a highly competitive marketplace."

"Salesflo Engage is playing a crucial role in drive operations excellence on our forecourts across Pakistan. It’s user-friendly interface and powerful analytics makes it a very effective solution for us."

"Salesflo's advanced tracking and analytics capabilities have revolutionized the way we approach sales. The platform seamlessly captures and centralizes data from various touchpoints along our sales journey. This real-time data aggregation has empowered our teams with a 360-degree view of our leads, prospects, and customers. No longer do we operate in the dark; Salesflo's intuitive dashboards provide us with a clear picture of our sales performance at any given moment."

"In the future, every front-end sales team member in our organization of 20,000 people, is got to be using the Salesflo Engage CRM in one way or the other."

"Salesflo offers a user-friendly interface that our team quickly adopted. It's not only easy to use but also incredibly powerful. The real-time data insights and analytics have given us an edge in the competitive market, allowing us to make data-driven decisions that have significantly improved our sales performance."

"Salesflo has truly been a game-changer for our organization. It significantly impacts on our sales and distribution operations. The user-friendly interface has made the transition to this platform seamless for our Sales team, ensuring that everyone can use it effectively."

"Digital Transformation is not just about Technology, it’s about People" Salesflo Sight has assisted FFL Sale Leads in promoting excellence in business operations, receiving market pulse readily, assessing the performance of strategic accounts, developing commercial relationships with clients and maximizing prospects through wise decision making.

"Salesflo is the ultimate game-changer for distribution processes. Their platform combines state-of-the-art technology and data intelligence to achieve efficiency and excellence. Their support is reliable and responsive. Salesflo is an innovative and transformative solution for our business."

"Salesflo has truly transformed our business operations. With its powerful analytics, we've gained invaluable insights for data-driven decision-making, and our sales pipeline visibility has never been better. The platform's intuitive interface and automation have significantly improved efficiency and accuracy, ensuring smoother order processing. Moreover, Salesflo seamlessly integrates with our existing systems, creating a unified ecosystem that enhances our cross-functional collaboration."

"Salesflo has been a game-changer for our business. Its robust features have significantly increased our visibility into sales data, streamlined our operations, and automated the order-to-cash cycle. We highly recommend Salesflo to any organization seeking a comprehensive sales solution."

“In order to strengthen Hamdard Field Force capabilities, Salesflo’s solutions have enabled us to maximize our workflow visibility and generate insights leading to reduced system blockages. Using the Salesflo software has revolutionized our business model with smoother function, the value chain and decreased processing time.”

"Salesflo has redefined our approach to monitoring secondary sales, providing real-time insights and analytics that empower us to take immediate, impactful actions."

"Salesflo provides increased visibility, tracking of sales, better controls and helps in driving overall operational efficiencies"

"Salesflo has truly been a game-changer, opening doors to a world of data-driven insights that offer us unparalleled visibility into the health of our business. As a valued partner, Salesflo has empowered and elevated the capabilities of our field force team, enabling them to harness the full potential of our business knowledge while significantly reducing operational redundancy. Together, we are on a path to greater success and efficiency."

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